- Setting up an effective chatbot conversation strategy for your business
- Chatbot development and conversation strategy
- Chatbot developers and marketing strategy for chatbots
Chatbot Conversation Strategy || Chatbots empowered with AI have been explicitly designed to stimulate interactions with customers. They are highly popular and growing at a fast pace. A survey conducted by Oracle revealed that nearly 80% of businesses would use chatbot by 2020. If you look around, you will find they have become indispensable tools for companies in all industries for the future.
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Setting up an effective chatbot conversation strategy for your business
Chatbots play a vital role in closing the gap between unlimited data and human interaction naturally. They help customers understand the industry better. AI-infused chatbot technology is rapidly increasing. Developers are busy creating innovative and unique chatbots. The future of the chatbot technology is bright; however, it does come with its shares of challenges.
Two of the critical challenges’ businesses need to face is creating an effective conversation strategy for the chatbot. The chatbot needs to-
Connect effectively with customers-
Chatbots should understand what the customer seeks and respond correctly. The conversation must sound human-like and real. Customers should not find the chatbot over-friendly as it will sound too fake. The customer should take the chatbot seriously and resort to it for queries and help as and when needed.
Customer engagement and retention-
This is the second challenge businesses face even without a chatbot. Customer retention and engagement are crucial for the success of a business. Interactions need to be prompt and accurate. Customers tend to get frustrated if they are made to wait or do not receive the personalized service they expect. The above must be considered when you are creating a conversation strategy for your chatbot. The chatbot’s aim should be to keep your customers engaged to keep on coming back to your business.
To address these challenges, you must have a good chatbot conversational flow. This refers to information regarding the events, outcomes, and decisions of your business. This list needs to be made carefully. It should contain the functions and tasks your chatbot needs to abide by. It is similar to a flowchart that your chatbot responds to correctly as a reaction.
Chatbot development and conversation strategy
Chatbot development services will need to chalk out a good conversation strategy for your bot to make it successful. The following are the steps they take for improving the performance of your chatbot when it comes to customer interaction and service-
Start with introducing the chatbot-
The chatbot should present itself to the customer. Online customers are often eager to know whether they are talking to a real human or not. The introduction of your chatbot should seem human and natural so that the customer feels at ease instantly.
Never force customers into a conversation with your chatbot-
This is a general mistake most businesses make when they have visitors on their website. Let the customer browse through the site and do not make the chatbot barge into this experience. Keep the option of using the chatbot visible on your site’s prominent location and allow the visitors to initiate the conversation with the bot when they have queries or need help.
Present conversation options-
Do not annoy your customer with frequent questions asked by the chatbot. You can present options that your customer can click on for aid and assistance. In this way, you can engage and attract your customer better when it comes to a chatbot conversation.
Provide a human touch-
Today, most online users are habituated to talk to a chatbot; however, they look for the human touch. The good news is you can give your chatbot the same human contact with the power of artificial intelligence. AI allows your chatbot to grow and learn continuously. This means your bot can converse with the customer naturally with the knowledge it has. It responds like a human being and gives your customer the personal touch expected.
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Chatbot developers and marketing strategy for chatbots
A chatbot development company will focus on a good marketing strategy for your chatbot as well. The experts will help you-
- Promote your chatbot.
- Personalize your bot.
- Test the chatbot.
- Exercise prominent and smart placement of the chatbot.
- Design the bot in such a way that customers ask for information from them.
Benefits of the chatbot technology for your business
With chatbots, you can-
- Boost the reputation of your brand.
- Improve lead generation.
- Reduce customer costs.
- Increase your digital presence.
Post Covid-19, where social distancing is the norm to stay safe, chatbots boost online interaction and ensure customers can connect with their brands from their home’s comforts.
However, merely creating the chatbot does not end here. You need to evaluate the performance of your chatbot even after it goes live. This can be done by-
Reviewing the chatbot analytics-
Study them in detail and determine where the user drops off from the conversation. These areas are the places for improvement.
Understand your audience-
Your chatbot performs well if you know your audience. In this way, you can enhance the popularity of your bot and its interaction with your customer.
Concentrate on the conversation-
The conversation should be the critical point of the interaction between your customer and chatbot. The way you speak is always different from the way you write. The same logic applies here. To prevent mishaps at the beginning of the conversation, you can introduce the bot to the customer initially. Here, the customer’s expectations are met, and the conversation can flow naturally from here.
Chatbot’s conversation strategy helps you attract the customer and successfully engage him/her for your business. Research well and ensure you have some auto-response buttons to help the customer get the information sought instantly. Ensure your bot has a shining personality and ensure you stick with this image so that as your customer base grows, your chatbot evolves too!